UX Leader Specializing in High-Performance E-Commerce Systems
I design and validate scalable digital experiences grounded in behavioral insight, structured experimentation, and long-term customer value.
- +3.5% Mobile Conversion
- +5% Revenue Lift
- 200+ Structured Experiments
- +10% BOPIS Revenue Impact
How I Work
Research-Informed Design
Translate behavioral insight and customer friction into scalable product decisions.
Structured Validation
Integrate experimentation into UX workflows to protect long-term experience integrity.
System-Level Thinking
Design for lifecycle impact — not isolated surface optimization.
About Me
Outside of work, I enjoy science fiction, motorcycles, strategy board games, and creative tinkering with 3D printing and Raspberry Pi.